What is the purpose of customer research?

The purpose of customer research is to identify the different traits and demographics of your audience. Using multiple research methods, you can discover behavioural patterns and other key traits of your consumers, which allows you to then refine your marketing strategy. There are several benefits to conducting customer research. Our service identifies areas of your marketing budget that may be going to waste, and instead funnels the resource to your ideal target audience. Additionally, customer research strengthens your brand, boosts sales and increases consumer loyalty.

How do you conduct customer research?

There are several ways to conduct customer research, using both qualitative and quantitative data. From email surveys to focus groups, customer interviews to analytics analysis, it is important to tailor your customer research method to your audience. Identifying the correct approach to consumer research for your rural business can be time-consuming and complex. When you outsource such research to an industry professional, like the Pastures Green team, you will receive a detailed, expertly collected analysis of your consumers.

What are different types of customer research?

Customer research can be separated into four key areas: Primary Customer Research Secondary Customer Research Quantitative Customer Research Qualitative Customer Research Which method is best for your business? It can be difficult to decide, with so many different types, methods of data collection and the investment required for consumer research, it is important to get it right. Pastures Green is your go-to communications company for customer research. With years of experience analysing the evolution of consumer trends, our team have the knowledge and passion to produce a detailed report on your audience.

Consumer Research - Agricultural PR Service

Customer Research

If you understand your customer, then you will understand how to close a sale. Our consumer research experts will tell you exactly who, what, where and why your customers aren’t responding as well as they should do, and what you can do to improve that.

Agricultural market research needs to be completed with the farming industry in mind, from there we can formulate results based on demographics, intent and buying behaviour. Relying on the different types of market research, our team can produce a clearer insight into your unique customer market.

Types of Consumer Research

We utilise several types of consumer research strategies here at Pastures Green, to analyse audiences from different angles. This allows us to supply a comprehensive report – see our customer research services below.

Trend Analysis

Social Media Engagement

Customer Evaluation

Focus Groups

Surveys

Our Process

Asking the Right Questions

Thanks to our industry knowledge, we are equipped with questions that can be adapted to your personal business goals. From asking why your sales have dipped to questioning whether there is a wider audience your brand can be targeting, we will ask the questions that ensure increased sales. By conducting market research, we will have a better understanding of the answers you and your business need.

Gathering Relevant Data

There is no point in generating general data, so we have devised a process that only targets potential customers. With the methods of purchasing a product or service being so varied in the 21st-century, we have adapted our systems to fit the changing times.

From online orders to mobile engagement, our dedicated team can produce a reliable reflection of your consumers, based on existing analytical insights. Insight-led data gives you a direct view of the trends in consumer behaviour, so you understand exactly how your target customers habits can influence your brand.

Who to Target?

Once we have gathered all of this information, we can start analysing the data. Positive customer experience is only possible if you know what the customer wants, allowing you to tailor your brand to their needs; we can find that information for you. We can tell you exactly who to target, and how you should target them, to secure significant ROI. Put your customer data in the hands of consumer experts, to strengthen your connection with buyers, past, present and future.

Whether you are launching a new product or diversifying an existing service, having an understanding of your customers is crucial. Our consumer research is results-centric, human-orientated, insight-driven and always with your unique agricultural business in mind.

Find out what we can do for you and your future customers with quantitive and qualitative research that reflects the constantly fluctuating consumer market. We will position you ahead of your competitors, by understanding your target audience better than anyone else, then tailoring your brand directly to them.

Frequently Asked Questions: Consumer Research

: The purpose of customer research is to identify the different traits and demographics of your audience. Using multiple research methods, you can discover behavioural patterns and other key traits of your consumers, which allows you to then refine your marketing strategy.
There are several benefits to conducting customer research. Our service identifies areas of your marketing budget that may be going to waste, and instead funnels the resource to your ideal target audience. Additionally, customer research strengthens your brand, boosts sales and increases consumer loyalty.
: There are several ways to conduct customer research, using both qualitative and quantitative data. From email surveys to focus groups, customer interviews to analytics analysis, it is important to tailor your customer research method to your audience.
Identifying the correct approach to consumer research for your rural business can be time-consuming and complex. When you outsource such research to an industry professional, like the Pastures Green team, you will receive a detailed, expertly collected analysis of your consumers.
: Customer research can be separated into four key areas:
Primary Customer Research
Secondary Customer Research
Quantitative Customer Research
Qualitative Customer Research
Which method is best for your business? It can be difficult to decide, with so many different types, methods of data collection and the investment required for consumer research, it is important to get it right.
Pastures Green is your go-to communications company for customer research. With years of experience analysing the evolution of consumer trends, our team have the knowledge and passion to produce a detailed report on your audience.