In short, every business can benefit from PR. From campsite owners capitalising on spare land to organic ice-cream producers competing with big supermarket brands, if you have a business, PR can improve its credibility.  

Unlike advertising, PR is concerned with your company’s reputation rather than a single product or service, improving your online presence and overall identity. PR is suitable for any business owner who cares about having a positive reputation and loyal customers that trust you implicitly.  

It doesn't matter! We help businesses on a variety of different levels, so if you don't know where to start with social media, it's not an issue. We can either run a starter course for you, or help manage your social media on your behalf. It's not as complicated as it sounds!

We are here to help you tell the story of your business. Whether it's through PR, social media or other marketing methods, we want to help you communicate this in the most effective way. Effective communication will help you increase engagement with your audience and if done right, will increase your sales.

Without the right type of visibility, your company will be unable to reach customers, so PR and marketing starts at the very foundation of a business's identity.  

Every PR campaign at Pastures Green starts with a free over the phone consultation, where we endeavour to understand your business aspirations. From there, we can formulate a quote that is bespoke to your unique business, as our years of experience has taught us that no two brands are the same.

We are confident in our ability to provide you with the finest guidance, advice and results-driven action to take your company to the next level, at the best price possible. Pastures Green are genuinely passionate about improving the credibility of deserving businesses.

The best way to determine what we can achieve together is to enquire, so Pastures Green can take the difficulty, confusion and stress out of marketing and communications. 

It is common to confuse PR with advertising or marketing, as they all have a very similar aim; presenting your business in the best light, to increase brand awareness. However, how they benefit a company can be surprisingly different. 

PR emphasises a product or service for revenue, encouraging customers to act on an advertisement. With a focus on cultivating relationships, between both customers and business connections, the aim is to manage a client's public image to promote a positive reputation. 

Your agricultural business offers an outstanding opportunity for diversification, with the help of PR. In today’s climate, many farmers and landowners are diversifying their businesses to expand their possibilities.

Agricultural PR is the reputation management of rural businesses, through traditional and digital media, giving them the best chance of dominating the industry. No matter the type of rural business, big or small, reputation can make or break its success.

In today’s competitive market, a company’s reputation can be its biggest tool for success, ensuring consistently profitable results. The support of a rural PR company, like Pastures Green, extends beyond the initial campaign, assisting the company during periods where its credibility is compromised. 

We believe that prevention is the best method of crisis management, so each PR campaign we develop will come with a risk management plan. If the worst does happen, we have procedures in place to reduce the damage to your brand’s reputation.

Pastures Green can ensure your company’s credibility across all outlets, from traditional media to online social media; these include in print and online, local and national broadcast, niche and industry connections.

Whether it is the press coverage of your new agricultural product or analysis of your online engagement, our PR experts have an unlimited supply of tools and techniques for your specific company goals. 

Creating accessible, enjoyable online content is a major element of PR, as it reflects your company's passion and knowledge in a certain field. We offer advice on what kind of content would produce the best results. Between research, media presence, and data analysis, PR supplies the tools required for success.

Our team at Pastures Green are storytelling experts, capable of sourcing shareable stories from your businesses history to shape your identity - some of the most successful businesses are marketed as family-owned, due to the trustworthy, authentic connotations of family values. 

Ultimately, small enterprises benefit from business connections and industry knowledge, improving brand awareness by creating links with customers and stakeholders. Your small business deserves to grow and develop, made possible by PR and marketing. 

Put simply, the definition of diversification is to branch out from traditional farming. Applicable to any type of rural brand, the practice can drastically increase your farming income, giving you a wider range of business options.

By establishing a new enterprise or broadening an existing one, you can firmly position your farm’s business amongst your competitors. 

There are 10 steps to farm diversification; 

1. Investigate every aspect of your business, from its strengths to its threats  

2. Highlight the areas where you can capitalise on change 

3. Explore your opportunities and research your competitors    

4. Reflect upon the resources, facilities, labour and skills available 

5. Complete extensive market research 

6. Decide the budget you can set aside 

7. Organise a business plan 

8. If needed, request planning permission  

9. Network with potential partners and reach out for grants 

10. Leap, and launch the project  

Sounds like a lot, right? We can help you.

Pastures Green is a firm with a passion and a drive to help farmers improve their success through diversification. We have the experience and knowledge to produce profitable results and simplify the diversification process.

Social media is one of the most accessible tools in PR, as it directly interacts with customers and gives your company control over its online identity. Through the number of online interactions, a company can immediately analyse which types of posts get the best reaction. Similarly, if there is an overwhelming number of negative engagement, a PR company can practice immediate damage control and neutralise potentially damaging press. 

Due to the nature of online media, word travels fast. When capitalised upon, product launches, award announcements and company updates can captivate users with stylistic visuals or intriguing teasers. Measured through user engagement, impressions and click-through rates to your website, we can analyse the data and tailor your online presence accordingly to improve your brand’s identity.