PR & Outreach

PR is an industry that specialises in communicating a brand to new audiences, through a wide range of publications. Here at Pastures Green, we will use press releases to expertly project your agricultural business in the best light, using initial research and our media relations.    

For 21st century businesses, it is challenging to avoid negative press, particularly online. So, PR also serves to tackle potentially damaging claims via our crisis management service. 

If you reach the majority of your consumers via social media, you are likely missing out on those who prefer reading online and traditional publications! PR reaches new consumers by projecting your brand to an entirely different market, via high-quality, relevant and positive content.  

When compared to advertising, PR attracts new consumers using interesting content, not sales techniques. This creates a positive relationship between you and new consumers, built upon trust and authenticity. 

The process of creating, writing, researching, contacting and ultimately outreaching a press release is long and complicated. In an industry like farming, which is defined by early starts and late finishes, finding the time to conduct a PR campaign can feel like a losing battle. 

That is where Pastures Green Communications come in. We will manage the entire process of writing and sending press releases to suitable publications, using our industry contacts. Our service ensures that your brand is projected in the best light possible.