What Does Tourism Diversification Entail?

Tourism diversification includes identifying expansion opportunities on your farm or agricultural land. For example, an inefficient crop field could generate more money as a campsite, equipped with tepee tents and a food van! From trekking with Alpaca’s to farming day trips, the vast opportunities available can lead to a booming new brand. At Pastures Green, we will identify the tourism diversification prospects of your agricultural business.

What Is Required for Tourism Diversification?

With an existing resource, like an empty field, a touch of creativity and the guidance of Pastures Green, your tourism diversification aspirations can become a reality. We will manage every stage of the rebranding process, starting with the initial idea all the way to project launch and analysis. With your budget in mind, our team will unleash the tourism potential of your agricultural business.

What Are the Benefits of Tourism Diversification?

Tourism diversification is one of the best ways to increase efficiency on your farm. You may already have Alpacas for their fur, but have you considered organising day trips for paying guests? Or, if you own a spare field that is unsuitable for crops, why not host a farmers’ market or country fair? Tourism diversification allows you to reach new markets and drive profits, using your current resources and initial investment.

Diversifying Into Tourism | Pastures Green Communications

Tourism

By opening your farm to tourism opportunities, you are committing to its future. Rural holidays are becoming increasingly popular, with thousands of holidaymakers desperate to find the perfect BnB or even gain experience working on a farm. Ideal for stressed-out city-goers, the rustic setting and relaxed nature of farm life have created a market for agricultural tourism.

How Does Tourism Benefit Rural Businesses?

Increase Revenue

Tourism increases revenue by targeting an exciting market of consumers to open new sales avenues.

Work Alongside Your Farm

Many tourism opportunities, like campsites and activity days, work with your farm. You can have the best of both worlds!

Growing Industry

More inner-city customers than ever want to escape to the countryside - could your farm accommodate?

Inceases Longevity

By diversifying your agricultural business, you are ensuring its adaptability, resilience and longevity.

Diversify Your Farm

By giving people the opportunity to get back to nature, you can increase your income stream, through diversification. All it takes is a glamping tent for the evening and crops to pick in the day, and you have a diversification opportunity that won’t just run alongside your working farm, but benefit it. Though it seems too good to be true, the market for clients paying to experience the farming lifestyle is ever-expanding.

Frequently Asked Questions: Tourism

: Tourism diversification includes identifying expansion opportunities on your farm or agricultural land. For example, an inefficient crop field could generate more money as a campsite, equipped with tepee tents and a food van!
From trekking with Alpaca’s to farming day trips, the vast opportunities available can lead to a booming new brand. At Pastures Green, we will identify the tourism diversification prospects of your agricultural business.
: With an existing resource, like an empty field, a touch of creativity and the guidance of Pastures Green, your tourism diversification aspirations can become a reality. We will manage every stage of the rebranding process, starting with the initial idea all the way to project launch and analysis.
With your budget in mind, our team will unleash the tourism potential of your agricultural business.
: Tourism diversification is one of the best ways to increase efficiency on your farm. You may already have Alpacas for their fur, but have you considered organising day trips for paying guests? Or, if you own a spare field that is unsuitable for crops, why not host a farmers’ market or country fair?
Tourism diversification allows you to reach new markets and drive profits, using your current resources and initial investment.

Tourism

How Does Tourism Benefit Rural Businesses?

Diversify Your Farm

Frequently Asked Questions: Tourism

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