What is farm diversifcation?

Put simply, the definition of diversification is to branch out from traditional farming. Applicable to any type of rural brand, the practice can drastically increase your farming income, giving you a wider range of business options. By establishing a new enterprise or broadening an existing one, you can firmly position your farm’s business amongst your competitors.

What is process of agricultural diversification?

There are several steps to agricultural diversification. From identifying areas of growth for your business to deciding your budget and launching the project, a successful diversification strategy relies on each step being fulfilled. Sounds like a lot, right? We can help you. Pastures Green is a PR firm with a passion, a drive to help farmers improve their success through diversification. We have the experience and knowledge to produce profitable results and simplify the diversification process.

What are the benefits of diversification?

The main benefit of agricultural diversification is the potential for increased revenue. You already have the land, buildings or livestock required for a successful diversification project; all you need is Pastures Green. If you have an unused barn, with a little décor, it can become a popular, profitable wedding venue. Similarly, livestock can easily become artisan products, like organic, local cheese, to sell at country fairs. There are countless opportunities for you and your agricultural business, with diversification.

Diversification

As industries continue to advance, businesses too need to adapt to the changing market. Farm diversification has become key to expanding the reach of your agricultural business.

Revenue

Taking advantage of market trends can increase your ROI, as it directly responds to your consumer's wants and needs. In recent years, the farming industry has advanced to include a larger range of opportunities, with unused land becoming wedding venues and tourist attractions. We want to help you capitalise on this.

Longevity

A partnership with Pastures Green will help you respond to unfilled local demand. By identifying business opportunities just around the corner, you can both fill a gap in the market and improve the longevity of your business. Agricultural diversification is the key to life long brand sustainability.

Tradition

As farmers ourselves, we understand that most British farms are built on decades of family tradition. Diversification doesn't mean completely redefining your business, but optimising the under-used resources available to ensure longevity. Our services will value your family's tradition while making the most of industry opportunities.

The Diversification Stats

National Farmer Union
65% of farm businesses in England had some diversified activity in 2018/19.
Farm Business Innovation
Out of the most common types of diversification, 41% involved letting buildings for non-farming use, like weddings.
Eventgate Financial Services
Annually, an estimated £560 million is generated through agricultural diversification.

Our Diversification Services

As an agricultural business owner, you have access to a wealth of opportunities. From wedding receptions held in your rustic barns to farming experience days for inner-city people who miss the outdoors, discover how you can diversify your business.

Grant and Funding

Tourism

Energy

Food & Drink

Livestock Products

Diversify your Business

Diversification capitalises on the opportunities already at your muddy fingertips. From unused land to excess produce, we can create, develop and maintain diversification strategies tailored to your unique business.

By investing in our local farmers, we invest in the agricultural industry. Dedicated to British farming, our driving purpose is to help agricultural brands flourish through business expansion. At Pastures Green, our wealth of agricultural diversification ideas mean you will receive only the most relevant, profitable packages tailored to your brand.

Benefits of Diversification With Pastures Green

Revenue

Longevity

Tradition

As farmers ourselves, we understand that most British farms are built on decades of family tradition. Diversification doesn't mean completely redefining your business but optimising the under-used resources available to ensure longevity. Our services will value your family's tradition while making the most of industry opportunities.

Frequently Asked Questions: Diversification

: Put simply, the definition of diversification is to branch out from traditional farming. Applicable to any type of rural brand, the practice can drastically increase your farming income, giving you a wider range of business options.
By establishing a new enterprise or broadening an existing one, you can firmly position your farm’s business amongst your competitors.
: There are several steps to agricultural diversification. From identifying areas of growth for your business to deciding your budget and launching the project, a successful diversification strategy relies on each step being fulfilled.
Sounds like a lot, right? We can help you. Pastures Green is a PR firm with a passion, a drive to help farmers improve their success through diversification. We have the experience and knowledge to produce profitable results and simplify the diversification process.
: The main benefit of agricultural diversification is the potential for increased revenue. You already have the land, buildings or livestock required for a successful diversification project; all you need is Pastures Green.
If you have an unused barn, with a little décor, it can become a popular, profitable wedding venue. Similarly, livestock can easily become artisan products, like organic, local cheese, to sell at country fairs. There are countless opportunities for you and your agricultural business, with diversification.