What Is Crisis Management?

Crisis management is a PR service that prevents business emergencies from arising through risk assessments. If your brand’s reputation is threatened, crisis management can then counter negative press with positive content and use media relations to rebuild your reputation. From prevention to clean-up and resolution, our crisis management service addresses all stages of a crisis, to supply comprehensive support for agricultural businesses.

What Are the Stages of Crisis Management?

So, your business is in crisis – what now? It is important to act fast and control the damage, through expert positive PR methods and crisis management. If you are lucky, you can predict a crisis before it happens. The acute stage then defines the crisis, as it is happening, before the clean-up attempts to damage control. The final stage of the process is crisis resolution. Post-crisis, it is important to reflect on what happened, how it happened and what needs to change to avoid it happening again.

What Do I Do if My Business Is in Crisis?

Get in touch! At Pastures Green, we are experts in crisis management, having spent many years protecting our clients' reputations in the face of negative press. We will conduct an assessment of your crisis, handle the media relations, push positive content and then analyse the potential damage caused. A crisis can feel daunting, but we at Pastures Green are confident that we can guide you through the storm to a brighter future.

Crisis Management | Pastures Green Communications

Crisis Management

A brand identity crisis is every business owner's worst nightmare, but with a crisis management plan in place, your brand can maintain its reputation.

Below are some of the steps we will take to ensure the best possible outcome for your rural business.

Risk Assessment Plan

At Pastures Green, we understand that it can take a lifetime to build a positive reputation and a matter of seconds for it to be destroyed. We believe that prevention is the best method for avoiding a crisis, so when you put your trust in one of our services we will always include a risk assessment plan to highlight any potential negative press. Your brand will never be put in harm's way, instead, we will actively promote your company in the best light possible.

Damage Control

If the worst does happen, then we can help. Our dedicated team have years of experience rectifying reputation damage, so can guide you through the best type of action to take. We can create thoughtful statements suited to your unique crisis, that will apologise, explain or respond to your critics. The most important step to crisis management is listening, so we will monitor the response to the crisis and act accordingly.

Media Relations

It’s no secret that the press has a field day when a popular brand experiences a crisis, however, we have connections in place to counter-argue false news. If a news source publishes incorrect or slanderous content, we will contact them, discuss the issue and have the article removed or updated with the correct information. It is difficult to avoid negative press during a crisis, but we can ensure through our connections that the posts are factually correct and unbiased, at the very least.

Pushing Positive Content

Once we have done everything we can to rectify the conflict between you, the press and your customers, we can then help you move on from the experience. We will help you to produce positive content that will force anything crisis-related further down the search rankings or social media feed, following a suitable grace period. Any new customers will see your usual content, rather than news relating to the crisis.

Monitoring, Analysis & Assessment

As the storm clouds clear, we can complete data analysis of the damage the crisis caused and monitor the journey your brand takes getting back on track. Our expert team will monitor traffic, online perception, sales and press articles of the incident, to analyse how we can manage and improve your brand’s image. Observing the critic's voice is imperative to overcoming a crisis, and by monitoring the data we can do just that.

Advice & Guidance

Along the process, we will offer tips and tricks so you know what to do should any future crisis occur. Our team will keep you updated throughout the process, as we appreciate the sensitive nature of a brand identity crisis. At Pastures Green, we understand the stress, anxiety and fear a crisis of any size can cause, as such, we will handle your unique case with the respect it deserves, whilst keeping brand reputation management at the heart of everything we do.

Frequently Asked Questions: Crisis Management

: Crisis management is a PR service that prevents business emergencies from arising through risk assessments. If your brand’s reputation is threatened, crisis management can then counter negative press with positive content and use media relations to rebuild your reputation.
From prevention to clean-up and resolution, our crisis management service addresses all stages of a crisis, to supply comprehensive support for agricultural businesses.
: So, your business is in crisis – what now? It is important to act fast and control the damage, through expert positive PR methods and crisis management.
If you are lucky, you can predict a crisis before it happens. The acute stage then defines the crisis, as it is happening, before the clean-up attempts to damage control.
The final stage of the process is crisis resolution. Post-crisis, it is important to reflect on what happened, how it happened and what needs to change to avoid it happening again.
: Get in touch! At Pastures Green, we are experts in crisis management, having spent many years protecting our clients' reputations in the face of negative press. We will conduct an assessment of your crisis, handle the media relations, push positive content and then analyse the potential damage caused.
A crisis can feel daunting, but we at Pastures Green are confident that we can guide you through the storm to a brighter future.

Crisis Management

Frequently Asked Questions: Crisis Management

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