What Is Content Marketing?

Content marketing is used to create informative, high-quality, relevant content that is designed to attract and retain audiences. It is used as part of your sales funnel to guide users to make a purchase, whether that be to buy your product or request more information about your service. At its core, content marketing is informative. It answers queries that your audience may have about your business or industry and solves issues that they could be facing. For example, if someone is tired of mass-produced supermarket milk, your content could market your organic, British-based product as an alternative.

What Does a Content Marketing Strategy Include?

A content marketing strategy includes several different methods of projecting your content to international audiences. Whether your content includes social media, infographics, blog posts or videos, a strategy will consider its unique nature and then promote to relevant audiences. A good content marketing strategy should ensure that no matter the content, the branding is consistent. This is important when reaching large audiences, as you want your consumers to recognise exactly who you are despite the content they consume.

Why Is a Content Strategy Good for Business?

A good content strategy will save money and increase consumer interest. Following the initial investment, you will see results from your strategy, as improved efficiency and relevancy will only target the consumers who are likely to make a purchase. Content marketing also improves brand recognition, which in turn encourages consumer loyalty – if a customer can recognise and remember who you are, they are more likely to return.

Agricultural Blog & Content Marketing Service

Content Marketing

A partnership with Pastures Green includes a partnership with an expert content marketing specialist. Producing consistent content can be challenging enough, let alone content that markets your brand and engages with consumers effectively.

We are on hand to take the strain away, to launch highly tailored campaigns, leaving you to focus on growing your agricultural business.

What Are the Different Ways to Distribute Content?

Spanning social media platforms, publishing material and media outlets, we believe that a successful content marketing campaign should take advantage of all exposure opportunities available.

Before we do anything, however, our specialists will familiarise themselves with your existing and target audience. Through consumer research, we will discover how to best connect with your audience, then produce highly marketable content.

Earned

Including press, media and published content to increase reach.

Owned

Any content that is published on your personal sites, controlled by you.

Paid

True to its name, paid content includes paid advertisements and sponsorships.

Share

Content that has been shared by consumers or businesses, to drive views.

What Are Benefits of Content Marketing?

Differing from sales, content marketing builds trust between consumers and your brand. A witty, touching or thought-provoking campaign can improve how audiences perceive your brand and maintain an unconscious relationship. We all remember at least one online advert that stood out to us, and in doing so, we also remember the brand behind it.

There are six main benefits of content marketing; attract attention, generate leads, expand your customer reach, increase sales, improve brand awareness and engage with online users. When combined, they mean industry-leading success for your brand.

From infographics to video advertisements, our marketable content will position your brand in the public eye. Every single piece of content marketing produced by Pastures Green is fuelled by one main drive - value. To add value to your products or services, your brand and your future.

Frequently Asked Questions: Content Marketing

: Content marketing is used to create informative, high-quality, relevant content that is designed to attract and retain audiences. It is used as part of your sales funnel to guide users to make a purchase, whether that be to buy your product or request more information about your service.
At its core, content marketing is informative. It answers queries that your audience may have about your business or industry and solves issues that they could be facing.
For example, if someone is tired of mass-produced supermarket milk, your content could market your organic, British-based product as an alternative.
: A content marketing strategy includes several different methods of projecting your content to international audiences. Whether your content includes social media, infographics, blog posts or videos, a strategy will consider its unique nature and then promote to relevant audiences.
A good content marketing strategy should ensure that no matter the content, the branding is consistent. This is important when reaching large audiences, as you want your consumers to recognise exactly who you are despite the content they consume.
: A good content strategy will save money and increase consumer interest. Following the initial investment, you will see results from your strategy, as improved efficiency and relevancy will only target the consumers who are likely to make a purchase.
Content marketing also improves brand recognition, which in turn encourages consumer loyalty – if a customer can recognise and remember who you are, they are more likely to return.

Content Marketing

What Are the Different Ways to Distribute Content?

What Are Benefits of Content Marketing?

Frequently Asked Questions: Content Marketing

Contact Us Now