What is influencer marketing?

Influencer marketing is an ever-growing sector of social media marketing that utilises someone’s existing audience to generate interest in your business. Whether through sponsored posts, gifts or partnerships, your product and services can be projected to thousands of people at a time with the aid of an influencer. At Pastures Green, we will choose the perfect influencer for your brand. Relevance and authenticity are essential in marketing, particularly with influencers who have built personal relationships with their audience.

How popular are agri-influencers?

Farming influencers, or agri-influencers, are social media sensations who specialise in agriculture. Their social platforms explore the highs and lows of farming, featuring beautiful sunrises and fields of calves. Your agricultural product or service would be perfectly placed among their rural posts. Our very own Amy Eggleston is an agri-influencer! With over 14K followers on her Instagram account, The Dairy Daughter, your influencer marketing needs are in safe hands with Amy.

What can a social media influencer do for my brand?

Every day, more people make social media accounts and enter the world of hashtags and influencers. The growing industry is the perfect opportunity to expand your business’ reach and top off your branding strategy. A social media influencer will project your business to an untapped pool of consumers – their audience. They have already earned their trust, making it easy to transfer such credibility to your brand.

Agricultural Influencer & Ambassador Service

Influencers & Ambassadors

A brand ambassador can organically increase your social media presence, as the trust that the influencer has generated with their audience will influence your brand’s integrity. If a renowned influencer backs your brand, then customers are more likely to view you as reliable and authentic. Brand endorsement can provide a face for your business, adding a humanistic side to your enterprise.

As they post regularly, ambassadors are a source of content centring around your specific product or service. For an influencer to reach their heights, they need to produce high-quality content. As such, putting your brand’s image in the hands of a talented influencer will result in polished promotional material.

Why Use a Brand Ambassador?

Reach

Allows you to organically increase your social media presence.

Reliable

Customers view you and your business as reliable and authentic.

Human Approach

Provides a face for your business, adding a humanistic side to your enterprise.

High Quality

Provides polished promotional material from talented influencers.

Turning an Influencer Into an Ambassador

Influencers and ambassadors are two sides of the same coin: one runs a successful social media account, the other promotes your brand on their successful social media account. By capitalising on the existing community of potential customers an influencer has amassed, your business’s reach can increase.

Our brand ambassador service will take the stress and confusion out of finding an influencer. Able to filter by location, we can reach an international stage or target UK social media influencers, dependent on your unique brand’s goals.

Our wealth of connections with influencers specific to the agricultural industry and beyond, allows us to produce influential ambassador campaigns that will result in visible engagements - we can track the number of social media impressions and clickthrough rate to your website generated by the ambassador.

A brand ambassador program is all about building a partnership, as such, we will find the perfect influencer for your brand, someone who is popular and connected to your industry in equal measure. Followers can see straight through a brand ambassador who doesn’t care about the product they are promoting, which can reflect badly on the company they are promoting. We will ensure that only the most relevant ambassadors represent your rural business.

Small Investment, Big Reward

Due to the nature of social media, engagement with brand ambassador’s posts can be tracked. From affiliate codes to tracked links, every time one of your prospective customers “swipes up” on Instagram, we will know. Impressions from sponsored posts can indicate which posts work and which ones don’t, as well as which influencers have the right customers for you, so future campaigns can be further tailored to your success.

Including gifted products and paid posts, investing in brand ambassadors can produce a profitable ROI. All it can take is sending the right product to the right person, and you can have a wave of new customers streaming into your business.

By choosing our brand ambassador service, you are choosing to widen the scope of your business, increasing its authenticity and your profit margins.

Frequently Asked Questions: Influencers and Ambassadors

: Influencer marketing is an ever-growing sector of social media marketing that utilises someone’s existing audience to generate interest in your business. Whether through sponsored posts, gifts or partnerships, your product and services can be projected to thousands of people at a time with the aid of an influencer.
At Pastures Green, we will choose the perfect influencer for your brand. Relevance and authenticity are essential in marketing, particularly with influencers who have built personal relationships with their audience.
: Farming influencers, or agri-influencers, are social media sensations who specialise in agriculture. Their social platforms explore the highs and lows of farming, featuring beautiful sunrises and fields of calves. Your agricultural product or service would be perfectly placed among their rural posts.
Our very own Amy Eggleston is an agri-influencer! With over 14K followers on her Instagram account, The Dairy Daughter, your influencer marketing needs are in safe hands with Amy.
: Every day, more people make social media accounts and enter the world of hashtags and influencers. The growing industry is the perfect opportunity to expand your business’ reach and top off your branding strategy.
A social media influencer will project your business to an untapped pool of consumers – their audience. They have already earned their trust, making it easy to transfer such credibility to your brand.

Influencers & Ambassadors

Why Use a Brand Ambassador?

Turning an Influencer Into an Ambassador

Small Investment, Big Reward

Frequently Asked Questions: Influencers and Ambassadors

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