Livestock Auctioneers Association

The Livestock Auctioneers Association (LAA) is a nationally renowned organisation that manages livestock auction markets across England and Wales. The organisation is highly respected for their tradition and history; formed in 1992, the LAA continue to set the standard for livestock management and auctioneering.

The Brief

The Livestock Auctioneers Association reached out to Pastures Green Communications for guidance on their Young Auctioneer’s Group’s social media efforts. They were interested in expanding their online reach, to target new markets and promote their Young Auctioneer’s Group.

The main requirement was education. The Livestock Auctioneers Association wanted to gain practical knowledge of social media which they could then apply to their future strategies.

The Delivery

To meet the Livestock Auctioneers Association’s needs, Pastures Green Communications organised a bespoke social media workshop tailored to their online aspirations for the Young Auctioneer’s Group.

We worked with their Developmental Officer to produce the workshop, which included a step-by-step “how-to” for social media within their sector. Our team catered specifically to their goals and target consumers, to give them confidence in posting online.

The Results

The response from the Livestock Auctioneers Association was incredible. They described the workshop as “engaging” and “super insightful”, reflecting the guidance we offered and the quality of our presentations.

The Livestock Auctioneers Association reported that they were “inspired to start putting [our] top tips into action” – for us at Pastures Green Communications, the newfound confidence we supply our clients is the greatest result of all.

Client Feedback

“Amy’s social media workshop was engaging, super insightful and well presented. It’s not easy to capture an audience on Zoom, however, Amy did just that and we came away suitably inspired to start putting her top tips into action!”

Livestock Auctioneers Association

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